Skyland Digital
Case Study · Real Estate · Asheville, NC

From near-zero visibility to found 76× more often.

Skyland Digital moved Landon Key Realty off a locked-in contract and onto a new WordPress website the agency owns, then built and now manages its online presence month-to-month, growing its search visibility every month since.

155,573search impressions
2,742search clicks
8,200users engaged
1website they now own
0long-term contracts

Search and analytics figures above reflect the full period Skyland Digital has built and managed Landon Key Realty’s online presence, July 2025 through July 2026.

The overview

Locked into a contract, with limited measurable progress

When Landon Key Realty came to Skyland Digital, they were coming out of a frustrating situation that many small businesses know too well. They had been tied into a long-term marketing contract that was expensive, difficult to exit, and not producing meaningful improvement in their online presence.

Their previous provider had them locked into a 12-month agreement while showing little evidence of real momentum in the areas that mattered most: search visibility, ranking improvement, qualified traffic, engagement, and lead generation. Control of the website had also become part of the problem, making it harder for the business to change direction.

They did not need another vendor selling reports and hiding behind a contract. They needed a partner focused on visible work, measurable progress, and a structure that made sense for a growing local real estate agency. That is where Skyland Digital stepped in.

The turning point

Trading inertia for forward movement

Where they started
  • Locked into a 12-month, hard-to-exit contract
  • No real control of the website asset
  • Little visible movement in rankings or traffic
  • No leads or sales from online presence management or paid ads
  • Reports in place of measurable progress
Where they are now
  • A flexible, month-to-month partnership
  • A WordPress website the agency owns outright
  • Search visibility that compounds month after month
  • Warm leads from a managed Local Services Ads campaign, converting to sales
  • Visible weekly work and transparent reporting
The approach

How Skyland Digital rebuilt the foundation

  1. 01

    Rescue and stabilize

    The agency arrived at risk of losing its online presence entirely. To protect what existed, Skyland Digital stabilized it on a temporary platform while a permanent, owned solution was built.

  2. 02

    Rebuild on an owned website

    The presence was rebuilt on a WordPress website the agency owns outright and can keep expanding, not one controlled by an outside agency.

  3. 03

    Migrate cleanly, keep the data

    Skyland Digital managed the move to a new domain and kept search visibility and analytics continuity unbroken, so the growth in this report reflects one continuous record.

  4. 04

    Switch to month-to-month

    The account moved to a more affordable month-to-month model built around active presence management instead of contract lock-in.

  5. 05

    Build local authority

    Skyland Digital strengthened local search, then added and actively managed citations and listings each week to keep business information consistent across the web.

  6. 06

    Turn on lead support

    Skyland Digital launched and manages a Google Local Services Ads campaign that now delivers warm, high-intent leads, some of which are converting into closed sales.

  7. 07

    Manage it every week

    Website, search, local presence, listings, content, and reporting are now managed together, week after week, through the Visible Growth System.

The results

Found more often, in stronger positions

Every figure below comes from the account Skyland Digital built and now manages. The strongest signal is not one ranking or a vanity metric. It is the direction of the account across the full period Skyland Digital has managed it.

Sourced directly from Google Search Console & Google Analytics 4
Search Console

Found far more often

Jul 6, 2025 – Jul 11, 2026
155,573ImpressionsGoogle Search Console
2,742Search clicksGoogle Search Console
22.7→~10Avg. positionFirst 30 vs. recent 30 days
76×Daily impressions~14 → ~1,060 per day

Average daily search impressions

14
First 30 days
~1,060
Recent 30 days
Analytics

Traffic that keeps building

Jul 6, 2025 – Jul 11, 2026
8,200Active usersGoogle Analytics 4
~10,000SessionsGoogle Analytics 4
23,000Page viewsGoogle Analytics 4
+68%ImpressionsRecent 90 vs. prior 90 days

Website sessions by channel · ~10,000 total

Direct
5.5K
Organic Search
2.9K
Organic Social
1.2K
Referral
375
1.71avg. position for the brand name (56% CTR)
9.5avg. position on mobile, where most searches happen
36,061product-snippet impressions from listings

Source: Google Search Console performance export and Google Analytics 4 for lkeyrealty.com. Tracking began at the start of Skyland Digital’s management and stayed continuous through the rebuild and domain migration, so every figure reflects one unbroken record. Figures are point-in-time snapshots for the reporting period shown; live search metrics naturally rise and fall week to week. Direct traffic reflects a mix of brand awareness, referrals, agent sharing, listing platforms, and visits where the original source is not fully identified.

The business

Inside Landon Key Realty

A local, owned agency serving Asheville, Hendersonville, and Western North Carolina. Here is a look inside: the office, the team, and a few of their listings.

Drag to spin either direction · click a card for a better view

The Landon Key Realty officeThe Landon Key Realty office
The Landon Key Realty teamThe Landon Key Realty team
A Landon Key Realty listingA Landon Key Realty listing
Downtown Asheville, North CarolinaDowntown Asheville, NC
A Landon Key Realty listingA Landon Key Realty listing
Inside a Landon Key Realty listingInside a listing
Our door in downtown AshevilleOur downtown Asheville door
★★★★★
Brad at Skyland Digital is phenomenal. I have gone through several SEO companies, and no one has been more attentive than Brad at Skyland. He is informative, creative, and a problem solver. In a world where you are constantly competing online with other companies, these are characteristics that are critical elements necessary from a marketing company that you have hired to grow your SEO business.
Heather HinesHeather HinesBroker in Charge & Owner, Landon Key Realty5-star review · June 2025
What it means

Stopped paying for inertia, started investing in growth

Across the year since Skyland Digital took over, Landon Key Realty moved from a stagnant, contract-heavy situation into a system built around visible progress, a flexible partnership, and owned digital assets. Today the agency has a consistently improving, actively managed online presence: prospects can find Landon Key Realty when they search, and they also find a credible, well-maintained destination they can use to vet the agency before reaching out. The account is also surfacing more and more in AI-generated search results and summaries, a fast-growing way prospects discover local businesses. The Google Local Services Ads campaign Skyland Digital manages is actively delivering warm, high-intent leads, some of which are converting into sales. Just as importantly, the weekly work frees the agency’s team to focus on serving clients, guiding buyers and sellers, and running the business.

  • A website the agency owns outright
  • Month-to-month flexibility, no lock-in
  • Search visibility that compounds over time
  • Stronger positions for branded and local searches
  • Growing visibility in AI-generated search results
  • Warm Local Services Ads leads converting to sales
  • A credible presence prospects use to vet the agency
  • Consistent, accountable weekly management
Skyland Digital

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